In this episode, you will learn about the six different formats of content that you need to know. And to master to a certain level, if you want to create strong concepts, let's dive right in. Hi, my name is Rued Riis and I am a business owner online teacher, video but first and foremost, I am a content creator.
And in this episode, we will talk about the six different formats that I use to create my courses, my eBooks, my blog posts, everything I create of consents consists of some mix of these six formats. And I think we should just jump straight into this and talk about the first. I'll take them from the most simple and kind of least time-consuming to great up to the most difficult and they're time-consuming formats.
So we will start with something very basic. And that is text. Text is. Formats that you need to master, if you want to create any kind of constants. And if you know me, you know, that I create animation videos and the foundation under animation VU is also always as strong. Besides animation video scripts.
You also use text for blogging. If you write articles on your website, if you post videos to YouTube, for example, you use it for YouTube descriptions. What phrases to use, how to describe your content, how to get found by the YouTube algorithm, what keywords to use. And also you use it for something like email sequences.
If you have an automated email sequence on your website, for example, when people subscribe to your newsletter, you'll probably send out some automated emails over the next 1, 3, 5, 10 days, and these sequences need to be. Well, it's a, it's a very common challenge to come up with texts for all these different places.
So texts is the first format you need to master. The second format you need to master is graphics or graphic design. Why do you need to master graphic design while you need to know some basic design principles in order to create some kind of visual content? It could be as simple as a slide. You need to know about colors, shapes, margins, fonts, images, composition.
You need to know about hierarchy, how to prioritize your contents, what to highlight, how to arrange your different things. And these design principles will also make it easier to create. For example, thumbnails for your YouTube videos. If you know something about fonts and colors, you can use a simple tool like Canva to create your lead magnet.
For example, I have a workbook on my website that you are offered. So downloads, if you put in your email and then you're added to my news list newsletter list, and this workbook is a created entirely in Canva. And the reason why I am able to agree that is because I have a basic understanding of graphic design.
So that is the second format of content creation. The third format is sound. This podcast consists of a sound primarily. There is also a. A component that uses the first and seconds format. For example, texts for describing the podcast on all kinds of platforms, like adding a description to the podcast episode.
And also the second one graphic design is used to create the cover art or the cover image for the podcast. So that's just an example of how you always need all the formats in order to create all kinds of. Different products, digital products, but the third third format is a sound and you need to both understand how to narrate, how to record yourself using a microphone like I'm using.
Now. You also need to understand how we can use these modern text-to-speech tools to create voiceovers or narrations. And in order to do that, you need to know something about pacing and tone of voice and all that stuff. Then there is a software and gear component to it. You need to know a little bit about microphones and tools to edit your sound.
I use garage band, but you can use all kinds of both three free and paid tools to edit your sound. We're halfway through. Three formats left. The fourth format of content creation is screen recordings. So a screen recordings are pretty essential. If you are creating training videos, tutorials for YouTube, or maybe some introductions, onboarding videos, introductions to tools in your workplace, some kind of training that new employees have to go through in order to know how to use your file management system or something like that.
So about screen recording, you know, to know you need to know a little bit about editing. You don't just post a raw screen recording to your colleagues or your subscribers uh, follow us because, well, that's pretty average and we are aiming higher than that. So you need to know how to edit your screen recordings in a profession.
eThere is also something about process. You can have a different well, I have two different processes for how to create screen recordings either they are improvised. So I just hit record and go through a process while I talk simultaneously or I scripted out and I narrated as a voiceover. And then I create the visual side of that screen recording afterwards, clip by clip bit.
So you need to know something about what process fits the right situation, and then last but not least there is the tool talk, what tools to use. I'm a Mac user. So I use ScreenFlow, but they can, Taisha is great for windows users. There are a couple of other tools and you need to know which tool fits the task that you are trying to.
The fifth formats off constant creation is animation. This is the format that I am well known for on YouTube. At least I'm creating a lot of tutorials on how to easily and quickly animates without knowing anything about Adobe after effects or other, these other fancy tools. So I talk a lot about Vyond, which is an online animation maker, drag and drop template based.
And if you want to create animation, You need to master beyond to a certain degree. You need to know something about explainer videos, how to structure them strong intro, maybe a story and a call to action at the end. And also if you create e-learning videos for your colleagues for a course or something, you also need to be able to animate your points when they are kind of complex and not so easy to digest.
It's a really strong skill to be able to animate your way out of that complex situation. So it makes more sense for the viewer. Last, but not least we have the sixth format, which I've called camera it's camera footage, live footage recorded with a camera with your face or something. Similar. I, in the, in the frame, this is particularly used for, for YouTube.
I use it a lot for my YouTube videos and also for my video courses about the camera format, you need to know something about. What camera to buy? What microphone do you need for your camera? What about lighting and sounds, you need to know just a little bit about how to set that whole thing up. There are some settings on the camera.
I need to understand aperture and stuff like that. ISO, what is it? And then there is the performance part of using camera footage. And that is probably the part that people struggled with the most, how to be energetic enough, how to be authentic, how to talk to the camera when you're sitting there all alone in your apartments, how to be natural, not nervous, how to talk slowly and clearly instead of just ranting on, in all kinds of directions.
And should you use an outline or a script? There are some things. Performance that you need to know in order to be able to create strong camera footage and contents using life recorded. So those were the six content formats that I know for sure will have a huge impact on your ability to create contents strong contents, and also know that all these content formats, these six formats play together and you always mix them in some shape or form.
For example, if you create an animation video, you need to master the script writing that's textual. You need to master sound recording. That's the kind of the third format sound. And then you also need to master our graphic design because you know, you have to compose each scene, make it look good. And the combined characters and actions and the texts in your frames to kind of create a pleasant experience in your animations.
And if you combine that with screen recordings and camera footage, while you've combined all six formats into maybe a course list, If you want to learn how to master each of the six content formats, I can let you in on a little secret. I am preparing a content creator kickstart academy, where I'll take you through an eight week program where you will learn to pasta.
So, if you're interested in blogging, affiliate, blogging, website design, you want to become a freelancer, create lead magnets, design, thumbnails, maybe start a podcast. Maybe you want to be a voiceover freelancer. You can lower your customer support with these formats. Sell tutorials, sell courses. Create an agency do better at marketing create e-learning.
Well, I urge you to stay tuned, subscribe in a, in some locations. So you get a heads up when I'm ready with this academy until next time, I just want to thank you and say, remember to take good care of yourself and those around you. Bye.