Good unique content. Isn't that what we're all trying to create? Well, not really. And in this episode, I'm going to explain why and give you three tips on how to go above and beyond. Welcome to the content creator kickstart. My name is Rued Riis and I'm very excited that you're here listening to this quite new podcasts.
Today's theme is good, unique contents, and it's a phrase or a kind of a way to coin this that I have from Rand Fishkin, who is Rand Fishkin. He is a business owner and entrepreneur and. Writer. He is a SEO expert search engine optimization expert, and he used to have these awesome videos where he would talk about a kind of a Google topic, how to rank better, how to create a block that gets traffic, all that stuff in his whiteboard Fridays, every Friday.
Talk about a new topic that was interesting to young business owners like myself and this good unique content was something he talked about as not being enough. So very many of his clients consulting clients, customers of his businesses were. Or say to him, well, we do create good unique content, but still we're not ranking what's wrong.
Why doesn't it work with our good, unique content? Well, this whole idea of a content is kind of diluted. At least when you're talking to market Ts and you say let's make some content or I'm a content creator. That sounds a little. And that set because I looked the word looked up the word contents on dictionary.com and what it said in one of the definitions was substantive.
Or creative material. And what I read in between the lines here is quality content creators are creators of quality contents. Well, isn't that what I said in the beginning? Good. Unique. Well, no, it it actually means that you have to go beyond what's good and go beyond what's just unique. It has to be a lot better.
So let's dive into why quality matters more than ever. And so how you can raise the quality of your concerts. First of all, I think it's important to note that we are accustomed to quality. We watch these million dollar budgets movies. We watch the best of the best YouTube creators, and we are used to.
Quality that is so well-made with beautiful music, great footage, great structure and awesome storytelling. So when we create our good enough contents, our unique contents, well, we are not aiming high enough. It has to be better than that's. Rand Fishkin is talking a lot about the Google algorithm and how to rank in the search engines.
Also, YouTube is also a search engine, ranking contents. He talks about all these different ranking factors. And I think you get lost in all these ranking factors. If you want to understand how Google ranks your contents. Well, you can research that from now and a thousand years ahead. So what you need to do is to forget about the ranking factors, forget about how these crawlers, how these small digital robots view your contents and focus on.
Focus on how we consume content and what works for us as human beings and for you as a creator, that means that you have to slow down, make less constant, but make it better. That's easier said than done. I know. So now we'll dive into how you can make better constants. And I have three tips for you today.
Tip number one. Kaizen. What does Kaizen mean? Well, it's a Japanese term. That means continuous employment. So the first tip is about striving to make your next piece better than the former piece. Like make your next piece of content better than the last progress. Your skills. Add in new formats, get inspired and imitate.
That's what I try to do on. YouTube. For example, when I go into my channel and I think about how to make the next video, I look at the very best in class, the very best content creators on YouTube. For example, I look at Brian Dean from Backlinko. I think he makes amazing videos and I look at how he structures his videos.
And I imitate that structure with a strong intro in this video, I'm going to talk about XYZ. Then he talks about all the content, right? All the buddy stuff, his stories and everything. And then he rounds off with a call to action. That's kind of a rough structure that I've gotten from Backlinko from background Dean and something that I try to.
Also, I look at amazing animation agencies like Ferdio in Denmark, they are put cheek high tickets, animation people, and I try to see what I can learn from their videos and imitate that in my Vyond videos, even though Vyond is much more simple than what Ferdio uses, I can still get ideas and I can still strive to make my videos better based on what.
Does it make sense? It just means that you have to strive to make your next piece of content better than the last, whatever it takes, whatever idea you have, see if you can make it happen. And so you actually see some improvement. Next tip is to invest the time to learn how to make your ideas happen. So a little bit of the same.
I know, but it actually emphasizes that you shouldn't spend your time. You shouldn't waste your time on average. You might say, well, route I don't have time to make my content better than average. I just need to create these 10 lessons for my colleagues. And that's it. Then I would actually say you don't have time to make average concerts because you will be wasting your time because Everage content boring content content that you have.
It cared about yourself, then why should your colleagues care? Why should your viewers care? Why would they watch something that you haven't really made a real effort in creating? So I think it's wasted time. If you don't strive to make it better than good and unique, you don't have time to not make it.
Great. Well, if you already invest five hours in a video, you might as well invest the last two hours to make it, you know, perfect. And that like the finishing touches with the sound effects and the music strive to add in those extra hours in the end, even though it might be pretty much done, you want to take it from good to great by adding in those finishing touches.
I have two examples on how you can do this well, in my video on how to go from freelancer to agency, I wanted to add in this little music video. And that's not something I've done before. I didn't really know how to record the camera footage and sync it to the music that I had recorded in garage bands.
So I just did a little bit of trial and error looked up a video or two on how to do. And I actually invested the time. I think it took a couple of hours to actually learn this and they execute and then edit into my video. But I think it's worth investing the time to realize your ideas and actually take the time, decide to invest the extra time to go the extra mile people.
Notice and your content will be better for it, and you'll be more proud of it and it will kind of live longer if you actually take the time to, to learn these things and actually bring your ideas into real life, third and final tip on how to make less, but better content is also too. It's kind of a, an overall tip except a few views and play the long.
So my YouTube channel is still around 5,000 subscribers. That is not a lot compared to some of that bigger channels on YouTube and what you see out there. Right. You only see the best channels because they get promoted more. So 5,000 subscribers doesn't sound like a lot. Now that I've spent one of the half years of building the channel, right.
Shouldn't it go much faster than that? Shouldn't I have a million subscribers by now. Well, don't care about that. You can make a living and you can kind of have a lot of impact with a small channel like I have. And I just got a really nice four figure brand deal with a clients. And it only takes one person to find that piece of content you created.
Right? I had created a review video of different, different kinds of the course platforms. And now a third course platform reached out and paid me some money to take a look at it. Course platform, right? The point here is that go for quality, not quantity, make fewer videos, but better. It only takes one person to find that great video and think about you as a quality content creator and reach out and pay you money to work with that.
Right. Also, still have less than a hundred students in my course business, but still I make a full-time living. The overall points is that quality matters a lot. Quality matters a lot more than quantity, make less but better. Keep learning new skills, add in new formats, invest the time in your next piece of content and accept to play the long game.
Right? If you like the style of my constants, my animation videos and YouTube videos, you can sign up for an all access membership on route reese.com and take my courses. That's all I have for you today in this episode of the podcast, I hope this episode is a tiny bit better than the previous one. Kaisan you know, until I see you next time, I hope that you will take good care of yourself and those around you.