Content creation can sound like a lot. What skills do you need to be a constant creator? Many. You need to be like a Jack of all trades, but you also need to have at T skillset. Let me explain what that is. Content creator, kickstart.
In short, it just means to be good at one thing and okay. At a couple of other things. Right. So if you imagine a T shape, it's like a horizontal line with one deep dive, one vertical line that goes deep, right? That's a T the horizontal line. Shows your general skills, like, eh, let's take me as an example.
I write, okay. I can do a little bit of sound production. I know how to use air camera and I know how to design a little bit, but what I'm really. Is using animation programs like beyond. So that is my deep dive. My deep dive is beyond animation and my kind of a general skillset is around content creation at large, right.
Writing scripts, recording voiceovers, deciding a thumbnail. That's fine. I can do it. I'm not great at it. What I'm great at is the animation. So that's how a T skillset is built. And I think that a, to be a successful content creator, you need that it to be successful in any job. I think you need that. I think that the generalist that does a lot of things.
Okay. But has no specialty is going to. I have a hard time in the future. I also think that the specialist who doesn't know anything about the context they work within, they only know how to program in one specific language, or they only know how to they can do nothing else, right? They can't convert it into, for example, an infographic or a converted into a video, for example.
So those profiles are also going to have a hard time in the future. I think you need to be a generalist with one deep dive and that deep dive can be pretty much anything. If it is graphic design, you might want to supplement that with a little bit. Maybe you would need a little bit of programming experience, a little bit of HTML.
Maybe you need to know a WordPress to set you up the science up on a website, right? Those are supporting skills that support your deep dive and what your deep dive skill is, is not that important. I think I talked about the key skills you need as a content creator. And I talked about texts. Sound.
Visuals and camera and you know, some different formats that you need to master in order to be a kind of good all around her constant creator, eh, but what you choose to focus on, what you choose to get really good at is up to you. I think you should choose the skill that you like the most, because if you love something, it's going to be much easier to.
Get really good at it. You can't become good without loving it, but you know, the, the person who loves it is going to be spent nights and weekends researching this topic and, you know, practicing and getting really good. So you'll never get, you'll never be the best at anything you don't love. So choose the thing you love and get really, really good at that.
That can be maybe copywriting. You love to write. So be the best cover right in the worlds, but don't stop there. Don't just be a copywriter. Be able to convert that text into other formats, be able to set it up as a book, know something about the publishing, or maybe you want to supplement your skillsets with a design.
Maybe you want to design your texts a little bit better, know something about fonts, how to lay out an article, write a graphic design. Eh, learn InDesign, for example. So you have some tool to set your texts up with, you know, so the overall idea here is to just supplement your deep dive with supplementary skills.
That is really, really. Now let's look at some content creation skills that you can combine with some other skill that makes it valuable. That gives it utility, because that's really what it's about, how to use, what you know, to create something that's valuable to us. If you can do that, you are golden, both as an employee, but also as a freelancer or as a solopreneur, whatever you want to, to do with it.
So for example, if you're really good at text, you're a great copywriter. You really know how to use you really know your way with words. Why not combine that with WordPress skills to, for example, publish your articles online and include affiliate links. So you can earn affiliate income. When you mention products, a brands are software that people click on and then they convert.
They buy something and you get a small percentage off of that. You would never be able to achieve that. If you only knew how to write, you have to know a little bit about WordPress. You have to know a little bit about affiliate marketing to give your texts. To make it valuable to others, to publish it online, to make it searchable to other people so they can find it when there are Googling their way forward.
So that's text plus work. That equals your facility and value to someone else. What about photo? You're a great photographer. You have a, an amazing camera. You have an eye for aesthetics and you take amazing photos. So how can you give that skill utility? How can you make. Two others, plus that with search engine optimization, right?
So if you could index your photos, you can give them the right keywords to make money from stock images, for example, or a stock image libraries. So you'd take all these beautiful photos. You upload them to a stock website and you are able to give them the right keywords. So they are easily found by customers looking for pictures for their website or for their campaign, for their marketing material.
So photography. Well, maybe it doesn't have that much of a utility to people out in the world doesn't have enough value in itself. You have to combine photography with knowledge around search search engine optimization and indexing your photos using keywords. That's a skillset that you supplement your expertise of photography.
How about coding programming? You're an amazing programmer. And of course, today you can get a lot of cool jobs as a programmer. You can create your own apps and sell them whatever you can do a lot of things with code, you are a modern day magician, a wizard of a 2020. Coding can have utility and it does have utility, but imagine you combine your coding expertise with a little bit of camera handling, a little bit of camera presence to create, for example, a programming course.
So if you know how to work a camera. How to, you know, talk to the camera, how to record yourself. So you, you know, coming across as authentic and natural and trustworthy, well, if you combine those two skills, your expertise of coding and a little bit of camera handling on camera presence, you could create a programming course and you can make a lot of money and teach a lot of people and, you know, Make your programming skills super valuable to other people by teaching what you know, by giving your skillset of programming utility to others, elastic sample let's imagine you are really good.
Video, you know how to work a camera. You can create videos for yourself and you think that's fun. You're really good at you know, filming and you're really good at the editing. But if you combine that expertise with just a little bit of business skills, you could create your own agency. You can be a freelancer, you can make money from your skillset.
It gets utility. Yeah. Converts from just a skillset to having value to others, to customers who are willing to pay for your skillset, because you're now combine that with a little bit of business sense, maybe also some marketing, so you can promote yourself online. So your expertise is video and you know, supplementary skills, our business and marketing to create an agency.
If that's. I'm sure. You'll get my point by now. Now it's time to take a step back and to, you know, map out your own T shape. What are you? Okay. S what do you know something about what I are not afraid of going into? What, what skills do you have that are not your expertise, but that are some things that you can combine your kind of future expertise with, and also see if you have an expertise or.
Is there something that you're really, really good at? Maybe it's something that's not obvious to you. Maybe you are an amazing guitarist, right? You were amazing at playing guitar, but you never thought of that as a skill set that you can utilize. Maybe a guitar is your deep dive, and you could supplement that with a little bit of camera handling and a little bit of marketing.
And suddenly you are an online guitar teacher making millions on selling guitar lessons online. So see if you can map out. Think about it. If you don't have a deep dive, think about what you like, maybe even love and make that your expertise work on getting really, really, really, really good at one thing and see how that plays together with your other.
If you don't have supplementary skills, you're an expert expert at something. Think of supporting skills that would make your expertise much more valuable to others. So you can either make money or, you know, just have the ambition of helping others with. Thank you for listening in on this episode. I hope that for you as a content creator, this made sense, maybe it's a perspective on your own skillset that you haven't thought of.
Maybe it shine some lights on your blind spots. Maybe there are some gaps in your skillset that you could fill. With something that makes it even better, it gives it even more utility and makes you an amazing content creator. Thanks for listening in. I'll see you in the next episode.
