It is so important to get off to a good start with your videos. So it wants to give you five concrete ways to start a video, some different templates you can use to make your viewer belief that they have invested that time. Well with you, content creator, kickstart. Hi, I'm rude Reese. And I'm super excited to be talking about some concrete ways to start a video.
The video start is so, so. Because if people click on your video, they hope that this has relevance. And then the beginning is static. It's boring. It's not what they hope for. It doesn't promise a good time together with your video. So how can you start it in a way that signals all the opposites of what.
Well I have five concrete ways to do it, and let's just jump into the first one. It's something that I N Leela fever who coined this term called, well, it's not really the name of the model, but it's called. We all know. So this is an analogy. For example, I can give you a concrete example and if I stopped my video like this, we all know what a cinema.
Oculus quest is like a cinema, but for your eyes and ears, only a wearable cinema, you put on like a pair of ski goggles. So I use analogy, I use something familiar to describe something, unfamiliar, something unknown, and this is super powerful because it takes the view up by the hands and use as something they already have a relation to, for example, a cinema.
And I use that to describe these VR goggles. That can't be a bit. We at new ad, whoa, this is technology. What is it? What, what does it do? So use something unfamiliar or something familiar. I'm sorry to describe something. Unfamiliar, something known to describe something unknown. Right? So using the sentence structure, we all know X.
So that's one way to start your video. The next thing you can do, or another way you can start your video is with the shortest pitch possible is almost like a small Wiki. If you Google this and you saw this a Wikipedia description, that is kind of what I mean here with the shortest pitch. So if I use the same example with the Oculus quest, I see.
Oculus quest is a virtual reality headset that can run immersive games and videos. Right? Oculus quest is a virtual reality headset that can run immersive games and videos. That is the shortest pitch of what Oculus quest is. And especially in relation to explain the videos, which is something I talk about a lot.
This is a really good way to start because it gives your viewer some context, a little bit of an understanding of the basic products or the basic service that you're trying to explain. Before you jump into something like a story for. I see a lot of videos where it's just a, the various.is this is John John lives in a house in the suburbs.
Right? And then you go through this long tale about John, before you actually understand what it is that we're talking about here, what's the product. What is the concept? What are you trying to tell me with this super short Wiki kind of pitch? You describe it in one sentence, and then you can continue with whatever you want to talk about.
The second way to start a video that I really like and used many, many times back at the agency days where we created videos for clients, this was something we urged them to do. And kind of, we did, when we wrote scripts, the third way to start a video is something called forest before the trees. And forest before the trees means context before the details, right?
You look at the forest as kind of a one big thing before you dive into each tree, look at the details and the individual parts of that forest. Right? So again, if I use the same example, Oculus quest, these VR goggles, I could start my video off in the forest before the trees way by saying something like that.
Long before Facebook changed name to Meta Mark Zuckerberg knew that the digital world or metaverse would become a bigger and bigger part of. In 2014, he bought Oculus for $2 billion. And since then they've invested heavily in creating the best VR headsets on the market. That's a little bit of context, a little bit of a background story.
I talk about the forest before. I want to dive into the trees and talk more specifically about this Oculus quest. So, and now you're probably tired of hearing about headsets VR headset. So we're going to use, we're going to use other examples in the last two ways to start. So the fourth way that I wants to talk about is called PPP.
This is not something I've made up. It's from Brian Dean, the founder of backlinko.com. He's an online magazine guy just sold his company to a SEMrush. I think. So he's probably a wealthy man today, but the three piece I, an abbreviation for preview promise proof. So it should be a short intro, but in the short intro, you should include a small preview of what the video is going to be about a promise of what value it delivers and approve that this is something, you know, something about that you are kind of trustworthy and you know, something about this topic, right?
So let's say that. I want to talk about what we're talking about right now, right? Concrete ways to start a video. So if I were to use the PPP. Intro structure to create a V about this. I would say something like this first, the preview in this video, I'll talk about different ways to start your videos.
That's it. Then the, then the promise pot you'll learn concrete waste or concrete methods to make sure you get off to a good start. That was the promise. And then the. Actually I've used these tips to grow my own YouTube channel to 10,000 subscribers. Right? So this is just three sentences with the three-piece and a it's done in eight, 10 seconds.
Then I've previewed what the video is going to be about. I promise that it will deliver some value and I've proved to the viewer that I'm actually the right one to talk about this because I've used it myself. Right? So the PPP is the fourth way to start your video. And I think that's super powerful.
You can go into Backlinko on YouTube and see how he starts his video videos. And, and this is actually something he uses it. He uses it, all his videos. He's kind of standing there and yelling at the camera. He's very kind of a hot here, kind of. You know, the approach is a bit aggressive, but it works. I think it really catches a attention.
And you kind of ensure that you land at the right place. This is what he'll deliver over the next 10, 15 minutes. His videos are very long, the last fifth concrete way to start to be. It's something that I also use from time to time. It's a good way to wrap your head around something that you it's a big topic, right?
How do I get off to a good start asking yourself what it is, why it's important and how it works is a good way to start. So I could continue with my, my kind of a talk around waste to start a video. Also use that topic in my concrete examples. So if I were to use, eh, or give you a concrete example of the what, why, how structure it would sound, something like this, what are the best ways to begin a video?
Why does it matter so much to start strong? And how can you use opening templates to make your own videos? That's what you'll learn in this video. Right? So I'm just asking three questions. What are the best ways to begin a video? Why does it matter so much to start strong? And how can you use opening templates to make your own videos more engaging?
That's what you'll learn in this video. So, so using these three, what, why, how questions can be a very, very practical and simple way to get off to a good start? And if the viewer has the same questions as you post there, they will probably watch the video. That's what. So those were five concrete ways to get off to a good start.
It's so important during these first 10, 15 seconds that your video is engaging. It's dynamic. It's not static. It's not boring. It's I'm teasing. What is to come and it assures the viewer. That's when they made the decision to click that thumbnail that you also designed really well. They made a good decision.
What the title says. Is also what the video is about, right? So you can't use clickbait. You actually have to describe what your video is about in some way, they have to be able to align your title, your thumbnail, and the first 10, 15 seconds. And if everything is, as they hope for, they will watch the video probably through the ends and you'll have a much happier view.
So I hope that you learned a thing or two for these concrete ways to start a video. If you have any questions about this, feel free to shoot me an email or something. And I will look at the concrete challenge of setting with thanks for listening in, and I'll see you in the next episode.
